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New Workshop – Persuade the Brain, Not the Person

May 9, 2019

Join us for a new workshop – Persuade the Brain, Not the Person

“When dealing with people, let us remember we are not dealing with creatures of logic. We are dealing with creatures of emotion, creatures bristling with prejudices and motivated by pride and vanity.” — Dale Carnegie

There is a scientific explanation for why people reject reasonable offerings. The brain’s reaction to new ideas is driven by instincts, emotions, and logic. Interestingly, the instinctual and emotional brain parts mostly overrule the thinking brain. In other words, neuroscience is firmly holding that humans do not predominantly behave based on reason. This workshop will help you understand:

  • How the brain reacts to new ideas
  • How the brain perceives new ideas as threats or rewards
  • How we can make our audience’s brain perceive our ideas as a reward & not a threat

Experience a transformation which is based on the latest neuroscience findings. Be part of this interactive, fun, and informative workshop and begin to see persuasion from a completely new perspective.

Event Details:

May 30, 2019
8:30 – 11:00 a.m.

Register now

Want more info? Contact us!
905.826.7300 or info@dalecarnegie.ca