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5 Strategies to Build Stronger Relationships With Your Clients

by DC Editor

June 3, 2013

It’s no secret that in any type of business, the relationships you form with your clients are crucial for long-term success. Just like with personal relationships, a business relationship must be nurtured and respected in order to develop and grow. By following some proven strategies, you can build stronger relationships with your clients that will help your business grow by leaps and bounds.

Clear Communication

Clear communication is the cornerstone of any relationship, no matter where it takes place. If both you and your clients feel comfortable enough to let each other know how things are going and how the other party is performing in the relationship, it has a higher likelihood of being successful. Open communication dramatically cuts down on miscommunications, which can be deadly to any relationship. When both sides are open and honest, any criticism is seen as constructive rather than harmful.

Another way to enhance communication with your clients is to try to listen more than you speak. When you really take the time to listen, your clients will feel as though you have their best interests at heart and are genuine in your desire to help.

Keep In Touch

Keeping in touch with your clients on a regular basis is another way to help foster a positive, long-term relationship. If you only contact them when “business” needs to be done, you will miss out on many of the basic elements of nurturing a good relationship.
Never be afraid to drop them a line just to say hello and ask how things are going, even if you don’t really need to talk to them about your own business. Social media tools should make this step relatively easy.

Under-Promise and Over-Deliver

The concept of under-promising and over-delivering has probably been around as long as business itself, but it’s still a good concept to follow. Everyone has encountered that sales rep who promises you the moon and then doesn’t deliver when the time comes. It’s all fine and dandy to get a prospective client excited with what your business can give him, but if you come up short, the relationship will suffer or possibly even end.
It’s all about perception, and if your clients consistently feel as though they’re getting more from you than advertised, they will stay with you and tell others about it. And don’t downplay what your business can do, just be certain that you can back up whatever you promise, plus a little extra.

Be Generous

Generosity is a great quality to have in personal relationships, and it’s also a great quality for business relationships. Take the time to forward articles or information to your clients that they may find interesting. If you pay attention during your dealings with clients, you can usually find several opportunities during a month where you can send over helpful information and build that relationship in the process.

Get Personal

Perhaps the most important aspect of building a strong relationship with clients is for them to think of you as a real person. They may be doing business with the company, but in order for that relationship to really grow, don’t be afraid to show human qualities like vulnerability.

Meeting face to face is also a good way to create that personal feeling you’re after. Emails and even video messaging is fast and easy, but nothing can ever take the place of a good face-to-face meeting to create trust and build your relationships into the future.

Looking for a place to practice these skills? Click here for a list of upcoming events and workshops in your area!

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