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25 Thoughts About Business, Selling and Success. . . that make up a philosophy (Part I)

by Kevin D. Crone

April 7, 2014

The following thoughts come from research that I’ve done, and from my experience coaching executives and teams.

1) Every Friday afternoon write down what clients say they need and why (their motives).  Keep a file or journal on both.  You may learn how to sell and market better in today’s tougher marketplace.  I once invested five weeks into visiting clients to learn their business needs and challenges.  I filled an entire book which resulted in change for my business and me.

woman reading business paper

2) “What do I do to get more sales?” is the only conversation you should have in your head.  The rest is filler and not important. The second question is, “How do I help my customers with their business?”


3) To get big, complex, sales, use bold attention getters to get in front of prospects. Stay on conversation. Don’t get dragged into talking about you and your products.

4) Tactfulness is always important, but don’t let it get in the way of getting a sales force to be bold and aggressive. No one can hear you today! Who in your organization could lead a research project to get data that helps you be bolder?

5) A leader works differently. They are trying to get the team engaged in the same song like the one in your head you hum over and over. It is about asking questions on behalf of your improved offering, business strategy and story to the market. Get people interested in dialogues. They won’t do this on their own because they have work to do.

6) You can’t differentiate your business with commoditized product language.  Businesses have to tell a different story to be seen as different. Improve the offering, keep your brand promise. Now, that’s different.

7) Work with clients to help them improve their business and, if you pay attention, it will rub off on yours. It doesn’t start with fixing yours.  Work with others you scope out and care about. It is not a level playing field. If you are a small business person, people are trying to put you out of business. Keep expanding the list of people you care about. Keep in touch. Keep showing you care. Small business people are going to heaven.

8) Companies that are too big try to bluff you out. You can sell them.  Just get to know their business – not yours.

9) You can’t change a marketing offering and sales problem with a technical solution. Sometimes I wonder if people realize they are doing that, for example, fixing a CRM software, a sales process, etc. I think they don’t talk to enough customers or are scared of rejection or looking bad. They do anything but listen to a customer and rethink what they are doing.

10) Being in the middle means mediocrity, not safety. Stand up to your market. Let people know you are helping them with specific issues. Looking good is no measure of health. Being good is.

11) Passion is no substitute for planning. Passion alone can make you poor.  Figure out where you need to go, compare it to current reality, and act on prioritized actions. Period.

12) You haven’t experienced anything until you have stayed awake late at night wondering if you’re going to make the next payroll. It sure takes care of focus and entitlement issues.  If the real world doesn’t make you productive and innovative, nothing will.

13) Any direction is a good one if you don’t know where you are going. You have to answer over and over why are you in business? How do you change customers’ lives? What is the game of business you are creating that is worth playing, even if you often fail? What are the rules? Put 2% of your time into thinking and 98% into acting on your thoughts.

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I ask questions over and over that people won’t take time to answer. I realize that. I am a business coach, but you have to answer them because you are accountable for your business success and your part in it. Find someone like me to make you answer them. I do this for business teams and, if done right, they get over themselves, their rich past, their biases and made-up stories, and actually allow themselves to have authentic thoughts, not just ones from the past or about something they read.

Next week, in Part II, I reveal the next twelve thoughts on business, selling and success.

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For owner/managers/sales managers…

Unique help is on the way! Here is your safe place to rethink.

Here is a big and powerful suggestion to ignite your business and your sales.

Join a handful of successful companies and leaders, with some of your team on April 10th for a full day and April 11th for half a day, at our Centre of Excellence. We will help re-ignite your business so you and your team can re-ignite your customers – period.

As a participant…

  • You will rethink how you are going to take the hill, go to market with a differentiated offering that matches up with your customers changing motives. Bring a marketing-type with you.
  • I will get you to climb the tree and help you assess the trends and what’s going on in your industry and then figure out what new, bold messages will get your customers attention.
  • You will be re-positioned with a new story that truly differentiates you.
  • You will prepare your salespeople for bigger deals by giving them new insights and points of view that cause your customers to see issues that they didn’t realize they had.

You need to lead, invest a little time, and go for it – despite being busy, distracted, and overwhelmed in this complex business world. Even though you may not realize you need what I am offering, or this is not resonating because you may not want to do any rethinking that interrupts all the initiatives you are into, believe me, you need this work!

I promise, you will see that within a half hour and will be excited about what you come up with. The fact is, you are too consumed in the business; instead you need to be objective… as they say, no doctor can heal themselves.


The truth… 90% of businesses are commoditizedOnly 14% of customers can really tell the difference between offerings

What this means, is that repeat business and getting big sales through marketing isn’t working well. Salespeople are ill prepared to go up the hill. “Sell damn it”, doesn’t work like it used to. These are real trends.

So join me! You will be different. Your offering, story and sales approaches will be refreshed. I have tons of experience at business design and coaching for behaviours, and if you have the commitment to grow despite all the things going on, despite being so busy, despite trying to get buy-in and alignment for any change and all the rest of it, you will get new momentum.

Reach me now. I’m a bit presumptuous with this offering but that is because I am doing this work now with some Ontario businesses and see the need.

Let me hear what’s going on with you, then I can give you advice on what you can do. Whether you join me or not, this is not the time to be reserved, cynical or scared to talk to people who can help. Take a minute and contact me.


P.S. If April 10/11 doesn’t work for you, please consider attending on April 14/15 or April 23/24.


cell: 905-330-9023office: 905-826-7300 / 1-800-361-2032



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