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Dale Carnegie Brand Promise

Based on our experience partnering with organizations and our ongoing research (both formally and informally) over the years we have a great understanding of what companies want and need today.

Companies Want and Need to:

  • Constantly innovate to compete and survive
  • Grow their business through sustainable growth
  • Stand out as a brand of choice
  • Need to attract and retain the best people
  • Need to provide people a career opportunity that aligns with their values and allows them to reach their life dreams
  • Plus, much more.

To accomplish their goals, we know that companies approach and tackle this by leveraging some of the following People and Process elements:

  1. People: Leadership Development, Succession Planning and Building and Enhancing Employee Engagement and Performance.
  2. Process: Improving their offering to the marketplace and its value proposition to its employees.
    Experience and research also tells us that companies want and need their people to step up to lead, even if not in formal leadership roles.

Our Point of View is – “To Compete and Grow – Everyone Must Lead!”

Everyone must…

  • Embrace and Lead Change – change is constant, be change agile and flexible
  • Be momentum builders instead of killers
  • Be culture and brand ambassadors for the organization instead of having a “functional or doer” only mentality
  • Have an “innovative” eye on how to make the organization more nimble – have “innovative know how”
  • Know how to build, inspire, coach, and motivate people (particularly important for the millennial generation)
  • Know how to improve employee engagement and performance
  • Sell their organizations and brand

Our Dale Carnegie Brand Promise

The Dale Carnegie experience will deliver this brand promise.

  1. We will learn and know your business, your goals, your strengths, your challenges, and your people
  2. We will provide a transformational personal and professional development experience that enables people to see themselves, and show up differently
  3. We will help people grow in each of the 5 Drivers of Success.

    • Build their confidence and poise, develop and allow for greater courage to contribute
    • Develop powerful people skills – build greater trust, mutual respect and relationships within the organization
    • Develop leadership and influence skills
    • Build their ability to communicate – the way they present themselves and their ideas
    • Help people better understand how to manage their stress – where does the stress come from, how they handle worry and stress, and develop their capacity to show up with a positive attitude. In addition we’ll develop their ability to help and coach others to identify and manage their stress, attitude and worry.
  4. We will educate participants on what their company needs of them today and why.
  5. We will unlock their ability to step up, stand out and lead, and get ahead.
  6. We will provide extended and sustained Learning opportunities – Transformational journey with DC – Performance Change Pathway
  7. We will build the skills, attitudes, disciplines and knowledge in the areas where people need to lead.

    • Embrace and Lead Change – change is constant, be change agile and flexible.
    • Be momentum builders instead of killers
    • Be culture and brand ambassadors for the organization instead of having a “functional or doer” only mentality
    • Have an “innovative” eye on how to make the organization more nimble – have “innovative know how”
    • Build, inspire, coach, and motivate people (particularly important for the millennial generation)
    • Improve employee engagement and performance
    • “Everyone must sell” their organizations and brand

Each Participant will leave their Dale Carnegie experience with:

  • An understanding of what their company is trying to accomplish, and what their role is in achieving this success.
  • Knowledge of what Drives Employee Engagement – suggestions and strategies for their organization to increase and lead it.
  • The ability to apply the Dale Carnegie Innovation Model to their respective business challenges and opportunities.

    • They will learn, experience and apply the model through a real “Stretch Learning Application Project”.
    • Participants will implement an Innovation Project during the class to practice their elevated leadership skills and improve their business. (They will receive an Innovation Guide and Plan)
  • An understanding of the personal and business impact that they and others, achieve through the program.